According to report from the Internet, the key problems China’s advertising industry is faced with are “low concentration” and “pan-specialization” from the report of China Advertising Industry Association. The relative professional person predicted that these problems will lead to the result of less gross profits in domestic industry companies. And the advertising industry will form the phenomenon of acquisitions climax in the next years.
The development of advertising inkjet production is closely related to the development of inkjet printing equipment, especially large format inkjet printing equipment is a typical example. For example, UV inkjet printing equipment with excellent performance on the fierce competition in the industry is a very important factor. And its performance and stability, etc are the key to victory on the fierce competition in the industry. Stable and good-quality photo printing equipment can help you solve the problems and improve your business orders to gain more profits.Choosing us, Shanghai MeiTu printers will help you win from the fierce competition of advertising industry.
The industry of advertising production was a high profitable and high-return business before, so there were more and more businessmen stepping into that advertising inkjet production industry in every year and they all wanted to gain the substantial profits. However, in recent years with the rapid development of domestic photo printers, and with the fast integration of printing equipment market at home and abroad, the photo printing printer became more cheaper, which makes it become low threshold. Besides low investment in equipment, much more different printing materials and cheaper price, it is easy for most of businessmen to step into that advertising industry and more and more people are increasing to cause more fierce competition in the advertising industry. So now the problems advertising inkjet production businessmen face is cost increased and sale order reduced, which lets the advertising producers think it is so difficult to earn money.
What will be problems arisen by the situation of competition in advertising industry?
On analyzing from the competitive landscape of the advertising industry: the character of advertising industry is the status of enough to go round because the threshold of advertising industry is too low, which more and more advertising companies appear and cause the cost falling down, also reduce the amount of customers’ resource. So more and more people say that advertising industry is not booming anymore. But from our perspective, although advertising industry form fierce competition, it is just still a low-level competition. Compared to the market from developed countries, our market is not mature and far from perfect degree. At the present stage, to the some extent, the competition of business actually is just becoming the competition of public relations capacity and relationships.It might be a unique and special character in China. So we should think about how to win this competition at this war to avoid low-level competition. Developing our own core competitiveness and mode of highest level development For the confidence of industry, and the love of career, which is our foot hold of development any time.
